port ryortho



Aimed at orthopedic companies, surgeons, and financial analysts attending national and global conferences, this booklet introduced Orthopedics This Week, a weekly publication designed to help stake holders stay current in the emerging developments of this rapidly-growing and changing industry.

The challenge was to reflect the edge and essence of the client’s product, an insightful, relevant,and colorfully written newsletter; and separate them from the slew of dull medical marketing materials. The results were that subscriptions exceeded projections.