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CASE STUDY: Brand Identity Program

 The Q Kindness Cafe

This St. Paul-based restaurant serves up warm comfort foods along with random acts of kindness. The owners have made it their personal mission to promote St. Paul as the kindest city in the world.

Zetah Design created the graphic identity of a smiling Q to reflect the warm feeling of being part of the Q’s family. Signage, menus, posters, employee shirts and promotional items carry the theme throughout.

“Peggy is our valued business partner. I just love, love, love her energy and creative ideas. She has a great “can-do” attitude and thinks outside the box. She’s a pleasure to work with and I’d recommend her highly.”

-Lisa Cotter, Owner
Q Kindness Cafe, St. Paul